This presentation was part of a fictional ad campaign aimed at thinking outside the box. Here, we are introduced to a campaign where Old Spice has pop-up shops across the country where customers can create new Old Spice scents according to their favorite aromas. Red and gold remain prominent Old Spice colors, and fun elements relating to their brand identity were added in. Research was done to make sure that these kinds of scents were really used in Old Spice products as well.
Brand Identity Deliverables
Presentation Slideshow Samples